Privacy Policy

1. Introduction

Assurion Labs ("Company," "we," "us," or "our") is committed to protecting the privacy of everyone who visits and uses assurionlabs.com (the "Site"). This Privacy Policy explains what information we collect, how we use it, with whom we share it, how we protect it, and what rights you have with respect to your personal information.

By using the Site or placing an order, you acknowledge that you have read and understood this Privacy Policy. If you do not agree with any part of this policy, please discontinue use of the Site.

This Privacy Policy is incorporated by reference into our Terms & Conditions.

2. Information We Collect

We collect information in the following ways:

Information You Provide Directly

• Account and order information: When you create an account or place an order, we collect your name, email address, billing address, shipping address, phone number, and order details. When you create an account on our sign-in page we collect your first and last name, your email address and a password (stored only as a one-way cryptographic hash, never in readable form), the date and IP address of sign-up, and, only if you tick the optional box, your choice to receive special offers together with the date, IP address and wording shown when you chose it.
• Payment information: Payment card details are collected and processed directly by our third-party payment processor. We do not store full payment card numbers on our servers.
• Purchaser verification: Each time you sign in or create an account and complete our on-site compliance verification, we log a timestamped record of your confirmation, IP address, browser details, the page you were viewing, the statements you confirmed (and the version of their wording), and the account that confirmed them, as required by our Terms & Conditions.
• Communications: When you contact us via our contact form or by email, we collect your name, email address, and the content of your message.
• Affiliate program information: If you apply to our affiliate program, we collect your first name and full legal name, your date of birth (to confirm that you are at least 21), the social media accounts, handles and links you tell us you will post on, your audience size, the note you write in your application, the signed agreement you upload, and the payout details you give us.

Information Collected Automatically

• Log data: Our servers automatically record information when you visit the Site, including your IP address, browser type and version, operating system, referring URLs, pages visited, and the date and time of your visit.
• Cookies and similar technologies: We use cookies and similar tracking technologies to operate and improve the Site. See Section 5 (Cookies) for details.
• Device information: We may collect information about the device you use to access the Site, including hardware model, operating system, and browser type.
• Analytics data: We use analytics tools to understand how visitors use the Site, including page views, session duration, and navigation paths. This data is aggregated and does not identify individual users.

3. How We Use Your Information

We use the information we collect for the following purposes:

• Order fulfillment: To process, confirm, ship, and manage your orders, including sending order confirmations, shipping notifications, and tracking updates.
• Account management: To create and maintain your account, authenticate your identity, and allow you to access order history.
• Customer support: To respond to your inquiries, resolve disputes, and provide assistance with orders or products.
• Purchaser verification compliance: To maintain records of purchaser eligibility verification as required by our Terms & Conditions and applicable law.
• Legal compliance: To comply with applicable laws, regulations, legal processes, and lawful requests from government authorities.
• Fraud prevention and security: To detect, investigate, and prevent fraudulent transactions, unauthorized access, and other illegal activity.
• Site improvement: To analyze usage patterns, diagnose technical issues, and improve the performance and functionality of the Site.
• Communications: To send you transactional communications related to your account and orders. We do not send unsolicited marketing emails without your explicit consent.
• Affiliate program: To review your application, confirm that you are at least 21, contact you, track and pay commission, check that promotions follow our research-use-only rules, and keep the record of your signed agreement. Members of our team who handle affiliate outreach can see your first name and last initial, handles, date of birth, audience size and application note.

4. How We Share Your Information

We do not sell, rent, or trade your personal information to third parties. We share your information only in the following circumstances:

• Payment processors: Your payment information is transmitted directly to our third-party payment processor to complete your transaction. We share only the order details necessary for billing.
• Shipping carriers: We share your name and shipping address with our carrier partners (such as UPS, FedEx, or USPS) solely to fulfill and deliver your order.
• Service providers: We may share information with carefully selected third-party vendors who perform services on our behalf — such as hosting, analytics, and email delivery — under contractual obligations that prohibit them from using your data for any other purpose.
• Legal requirements: We may disclose your information when required by applicable law, court order, regulatory authority, or other legal process, or when we believe in good faith that disclosure is necessary to protect the rights, property, or safety of Assurion Labs, our customers, or the public.
• Business transfers: In the event of a merger, acquisition, sale of assets, or other business transaction, your information may be transferred as part of that transaction. We will notify you via prominent notice on the Site prior to your information becoming subject to a different privacy policy.

5. Cookies and Tracking Technologies

We use cookies — small text files stored on your device — and similar technologies to operate and improve the Site. The types of cookies we use include:

• Strictly necessary cookies: Required for the Site to function. These include session cookies that maintain your cart contents, your sign-in session and security tokens, and the access-verification cookie (wordpress_al_gate), a digitally signed token, containing no name or email address, that records that you signed in and confirmed the required statements. It expires every day at midnight Eastern Time, or sooner if we update those statements or our policies, so you will be asked to re-confirm the statements at your next visit each day. These cannot be disabled without affecting Site functionality; without them you cannot access the Site.
• Functional cookies: Remember your preferences and settings to improve your experience on return visits.
• Analytics cookies: Collect aggregated, anonymized data about how visitors use the Site. We use this information to understand traffic patterns and improve Site performance. No personally identifiable information is collected by these cookies.

You can control or disable non-essential cookies through your browser settings. Note that disabling certain cookies may affect the functionality of the Site, including the ability to add items to your cart or complete checkout. For information on managing cookies in your specific browser, refer to your browser's help documentation.

6. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law. Specifically:

• Order and transaction records are retained for a minimum of seven (7) years in compliance with applicable tax and accounting regulations.
• Purchaser verification records are retained for a minimum of five (5) years as part of our compliance documentation.
• Account information is retained for the life of your account and for a reasonable period thereafter in case of disputes or legal claims.
• Contact form submissions are retained for up to two (2) years unless the subject matter requires longer retention.
• Affiliate applications and agreements are retained for as long as you are an affiliate and for seven (7) years afterwards, in line with our accounting and legal records.
• Log and analytics data is retained in aggregated or anonymized form for up to twenty-four (24) months.

When personal information is no longer required, we will securely delete or anonymize it in accordance with our data retention schedule.

7. Data Security

We implement industry-standard technical and organizational security measures to protect your personal information against unauthorized access, disclosure, alteration, and destruction. These measures include encrypted data transmission (SSL/TLS), secure server infrastructure, access controls limiting data access to authorized personnel, and regular security assessments.

However, no method of transmission over the internet or electronic storage is completely secure. While we strive to use commercially acceptable means to protect your information, we cannot guarantee its absolute security. You are also responsible for maintaining the confidentiality of your account credentials and for any activity that occurs under your account.

8. California Privacy Rights (CCPA)

If you are a resident of California, you have additional rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA):

• Right to Know: You have the right to request disclosure of the categories and specific pieces of personal information we have collected about you, the sources of that information, the purposes for which it was collected, and the categories of third parties with whom it was shared.
• Right to Delete: You have the right to request deletion of personal information we have collected from you, subject to certain exceptions required by law (such as retention of transaction records for legal compliance).
• Right to Correct: You have the right to request correction of inaccurate personal information we hold about you.
• Right to Opt Out of Sale: We do not sell personal information. You therefore have no need to opt out of a sale of your data.
• Right to Non-Discrimination: We will not discriminate against you for exercising any of your CCPA rights.

To exercise any of these rights, please contact us through our Contact page. We will respond to verified requests within 45 days as required by law. We may need to verify your identity before processing your request.

9. Children's Privacy

This Site is not intended for use by individuals under the age of 21. We do not knowingly collect personal information from anyone under 21 years of age. If we become aware that we have inadvertently collected personal information from a person under 21, we will take prompt steps to delete that information. If you believe we may have collected information from a minor, please contact us through our Contact page.

10. Third-Party Links

The Site may contain links to third-party websites, including peer-reviewed scientific literature and external resources. These third-party sites have their own privacy policies, and we have no responsibility or liability for their content, privacy practices, or data collection activities. We encourage you to review the privacy policy of any third-party site you visit.

11. Email Communications

We will send you transactional emails related to your account and orders (order confirmations, shipping notifications, etc.). These communications are necessary to fulfill our contractual obligations to you and cannot be opted out of while you maintain an active account.

We do not send promotional or marketing emails without your explicit consent. When you create an account you may tick an optional box to receive special offers and product updates; it is never pre-selected, and you can change your choice at any time under My Account → Account details. If you have opted in to marketing communications and wish to unsubscribe, you may do so by following the unsubscribe instructions included in any such email.

12. Your Rights and Choices

Regardless of your location, you may have the following rights with respect to your personal information:

• Access: You may request a copy of the personal information we hold about you.
• Correction: You may request that we correct inaccurate or incomplete personal information.
• Deletion: You may request deletion of your personal information, subject to legal retention requirements.
• Portability: You may request that we provide your personal information in a structured, machine-readable format.
• Objection: You may object to certain processing of your personal information.

To submit any of the above requests, contact us via our Contact page. We will respond within a reasonable timeframe and may need to verify your identity before processing your request. We will not charge a fee for reasonable requests unless they are excessive or repetitive.

13. Changes to This Privacy Policy

We reserve the right to update or modify this Privacy Policy at any time. When we make material changes, we will update the "Last updated" date at the top of this page and, where appropriate, notify you by email or through a prominent notice on the Site. Your continued use of the Site following the posting of changes constitutes your acceptance of the revised Privacy Policy. We encourage you to review this page periodically.

14. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us through our Contact page. We respond to all privacy-related inquiries within 1 to 3 business days.